Opportunity radar
Know which businesses need you right now, and why.
Businesses show online what’s changing: a new opening, a new owner, guests saying in a review what they miss. Software with AI watches for these signs every day, checks them and puts the best opportunities on a list for you: businesses where there’s a sale to be made now. You drop by or give them a call.
Finding new business customers
See how it works
How things go today · a fictional example
Every Monday, Evelien looks for new customers. And every time, she’s just too late.
Evelien sells beer and soft drinks to cafés around Utrecht. Every Monday morning she scrolls through Instagram, Google and Facebook, looking for places where something is changing. Is that post from this week or from 2021? Is that café already a customer?
Meanwhile, a new café opens around the corner. By the time Evelien spots it, the owner has already signed with someone else. And once they’ve signed, they don’t switch easily.
- Searching takes her the whole morning.
- She can’t tell what’s current, or who’s already a customer.
- New places pick a supplier before she gets there.
Not in hospitality? You’ll find examples from other industries further down.
How it works
From post to visit, in five steps
Imagine you’re Evelien. Use Previous and Next to set the pace yourself.
Step 1
Watch
Every day, the AI follows public posts on social media, in reviews and on event pages in your region.
- Social media
- Reviews
- Events
- News and websites
Step 2
Understand
The AI reads every post the way you would, and sees whether there’s an opportunity in it.
- New business. Will choose a supplier in the coming weeks.
- Guests want more choice. A chance to offer a wider range.
- New owners take a fresh look at their suppliers.
- Packed for big matches. That means a lot of beer poured.
- No opportunity: not a café or restaurant
Step 3
Check
The AI checks the facts: which business is it, is the post recent, and is the business already on your customer list?
- Right business: name and address match its own website
- Recent: post from three days ago
- Not a customer yet: not on your customer list
- Good fit: a café with beer on tap in your region
- Which business? Café De Kade in Utrecht, not a place with the same name somewhere else. The name and address match its own website.
- Ruled out: Post from 2021. Too old.
- Ruled out: Already a customer.
- Ruled out: In Zwolle, outside your region.
Is the AI unsure? Then the business goes lower on the list. If something doesn’t add up, it’s ruled out.
Step 4
Rank
The strongest opportunities go to the top, with the post attached as proof. Where timing matters, you visit this week.
- Visit this week
- Call soon
- If you’re in the area
The more concrete and recent the post, the higher the business on the list.
Step 5
Report back
After your visit, you record a quick voice note on how it went. That shows which posts really pay off, and those move up the list from then on.
The AI picks the outcome from your voice note:
- “Hidde, the owner, was there. He’s choosing a supplier next week and would like a tasting.”
- Interested
- Not interested
- Already a customer
- Wrong info
Openings often turn out well. From now on, they rank higher on the list.
The result
A short list, updated every day. With the reason for every business.
At a glance you see where to go, what’s online about the business and what’s already been checked.
What’s in this image?
Opportunities this week, Utrecht region (example): 6 businesses, 2 to visit this week, 2 to call soon, 2 if you’re in the area.
- Café De Kade (visit this week): opens on 17 October and is choosing a supplier now. Utrecht, Instagram, 3 days ago.
- Proeflokaal De Tapperij (visit this week): new owners since 1 October. Utrecht, local paper, 1 week ago.
- Eetcafé Het Anker (call soon): guests want more beers on tap. Nieuwegein, Google review, 2 weeks ago.
- Sportcafé De Aftrap (call soon): packed during big matches. Zeist, Facebook event, 5 days ago.
- Brasserie Lindeboom (if you’re in the area): bigger terrace, date unknown. Houten, their website, date unknown.
- Café 't Pleintje (if you’re in the area): a pub quiz every month, a regular busy night. De Bilt, events listing, 2 weeks ago.
Highlighted, Café De Kade. Why this business: the café opens on Saturday 17 October. New businesses choose their suppliers in the weeks before they open. Drop by now and you’re there early. The proof: “Saturday 17 October we open our doors! Come and raise a glass at our new place on the canal.” (Instagram, 3 days ago) and “Opening soon: a café with twelve beers on tap.” (their website, updated this week). Checked: right business (name and address match its own website), recent (post from three days ago), not a customer yet (not on your customer list), good fit (a café with beer on tap in your region).
What you get
Less searching, and you’re there in time
Today
- A whole morning every Monday, searching separate apps and sites
- New businesses pick a supplier before you get there
- Only finding out at the door that a business is already a customer
- What you learn stays in your own head
With AI on your side
- An updated list every day, with the reason for every business
- You show up while the owner is still choosing
- Old posts and existing customers are already filtered out
- Every visit makes the next list better
In practice
Evelien is fictional, but the approach is real. A telecom provider uses it to find hospitality businesses that could use a business subscription. Account managers visit them and record a voice note on how each visit went.
A test with 100 posts
- posts found that looked like an opportunity
- 100
- still held up when the AI read the full post
- 34
- different businesses with an address we could find (duplicate posts count once; without an address you can’t visit)
- 23
- weren’t customers yet and were left for a visit
- 10
13 of the 23 businesses with an address were already customers. Without that check, more than half of the visits would have been wasted.
The businesses, people and posts in the example are fictional.
Also works for
Not selling to cafés? Here’s how it works in other industries
Staffing agency
Companies with a vacancy that’s been open for weeks. You call with two suitable candidates.
Group outings and attractions
Schools that mention a school trip or activity week on their website. You send a proposal before they start looking themselves.
Heating and electrical installers
Companies announcing a new building or an expansion. You make your offer before the building work is done.
Sound familiar?
Let’s look at what this can do for you. TwoFeetUp sets it up with your customer list, your region and what you sell. You pay a one-time setup fee, then a fixed monthly fee, and you can cancel any month. The first call takes 20 minutes, with no obligation.