Consultancy
AI advice from people who also build.
A pilot that has stalled. Or a team looking for direction. We look at where your organisation stands and agree what help you need. The same team gives advice and helps build the solution, so the decisions we make together become part of the work your people do.
Book a 20-minute introductionIn this call we see whether we are a good fit. It costs nothing and you are not committing to anything.

Sound familiar?
Where things tend to get stuck
“Our pilots stay separate experiments.”
There is enthusiasm, but the work itself does not change.
“Nobody has time to lead it.”
There is no AI lead or product owner who can take it on.
“We do not know what comes first.”
Plenty of ideas, but nobody makes the call.
How we start
First we look at where you stand
We start with the question you have now. First we look at where you stand. Then we agree what help you need and what we tackle first. A small first step is better than the whole programme at once.
If it fits, a Second Brain project can follow later. That is not a fixed route.
You can also build a Second Brain yourselves.
Advice and delivery
The people who advise also build
You do not get a pile of slides that ends up in a drawer. The team that thinks along with you also runs the sessions, builds the agents and supports how they are used afterwards.
Can you do it yourselves? Then go ahead and start. We come in to add pace and structure. And to make it secure and maintainable, so it can go live.
Custom work
What we build is yours
For a custom build you buy a block of hours. We use them to build a working AI solution for a well-defined problem, such as an agent, a workflow or an internal tool.
Within a week
A first prototype or mock-up that shows whether the direction is right before the rest of the hours are used.
A demo every week
With a shared backlog and full access to the code. If it takes more hours than planned, you see that in time and we adjust together.
In your own environment
The code lives in your own repository, with documentation and runbooks. No vendor lock-in.
Maintenance if you want it
Your team can run it themselves. If you would rather we look after it, we can do that too.
In practice
What we did before
Three organisations we worked for earlier.
Entrepreneurs’ Organization
AI day · Van Lanschot Kempen
- Challenge
- More than 70 CEOs wanted to move beyond scattered AI experiments and see, in concrete terms, where AI adds strategic value.
- Approach
- Together with ScaleUp Company, TwoFeetUp organised a fully booked AI day, from AI vision and an impact matrix to AI agents, live coding and roundtable discussions.
Result
- 9.4
- average rating
- 70+
- CEOs at a fully booked day
- EO #1
- highest-rated EO event at the time
ScaleUp Company
Coaching / training
- Challenge
- Coaches spent too much time on manual CRM admin and looking up client information. Knowledge from conversations disappeared into unstructured Slack channels, and there was no central place where the team could find answers quickly.
- Approach
- TwoFeetUp built three AI agents: one manages the CRM in HubSpot, one organises knowledge from conversations, and an intelligent Slack bot answers the team’s questions in chat using their own Second Brain.
Result
- 3
- AI agents, each for its own process
- 1
- central AI Slack bot for the whole team
Olympisch Stadion Amsterdam
Real estate / events
- Challenge
- Communication with local residents, budgeting, contract management and event planning all ran on manual processes. The team switched between Twinfield (accounting software), email and Excel, which meant slow turnaround and error-prone work.
- Approach
- TwoFeetUp built a complete AI automation programme with three specialised agents: one for letters and communication to local residents, one for budgets and financial management in Twinfield, and one for contracts, event run sheets and Dutch Chamber of Commerce (KvK) checks. We also built a dedicated AI Hub for the organisation, with custom-built assistants.
Result
- 3
- specialised AI agents
- 1
- complete AI automation programme
Frequently asked questions
Do we have to start with a large programme?
No. We start where you stand, with a small first step. A Second Brain project can follow later if it fits, but that is not a fixed route.
What does it cost?
That depends on who works on your question and for how long. We name the rate in the conversation, together with an estimate of what your question will cost.
Who owns the custom work you build?
You do. The code lives in your own repository and can run in your own environment. Our methods and frameworks remain ours.
What if a custom build takes more hours than planned?
Then you see it coming. The backlog is shared and there is a demo every week. We adjust together: less scope or an extra block of hours. No bill afterwards that nobody expected.
Not what you are looking for?
Start with a single session at your office or choose how we carry on building together.
Getting started
- Goud zoekenHalf a day at your office. You leave with an impact matrix and a report that sets out your priorities. (opens in a new tab)
- Quick Win (in Dutch)Half a day at your office, working on your own tasks.3 working automations. Or you get your money back. You pay upfront; if we cannot deliver, you get the full amount back.
- Deep diveHalf a day at your office to test a bigger idea. You get a prototype and a recap with the next steps worked out. (opens in a new tab)
How we continue
- Company Second BrainYour company knowledge, readable by any AI, in your own AI Hub.
- Stella StoryTurns meetings, knowledge, brain dumps, inspiration and media into on-brand content for individuals and the company alike.
- Fractional Head of AI (in Dutch)For three months, Wouter works in your business one day a week on whatever is needed. No fixed package.
- WorkshopsAn inspiration session for the management team or a hackathon for everyone, always hands-on.
- Interim AI departmentA complete AI team works alongside you, for as long as you need it.
What question are you facing?
Tell us in 20 minutes. Afterwards you will know whether and how we can help.
Book a 20-minute introductionIn this call we see whether we are a good fit. It costs nothing and you are not committing to anything.