Meeting prep
Ready for every important meeting, without doing the research yourself.
Tell it who you’re meeting. Just over 15 minutes later, you have a short briefing on the person and their company: what’s going on, what’s been in the news and what to open with. Every fact comes with its source. Read it on your phone or print it on A4.
For directors and account managers
See how it works
Recognise this?
Monday night, 10.40 pm. Still twelve tabs open.
Maarten runs a grain trading company. Tomorrow at 10 am he’s meeting Annemiek Kleinveld, operations director at a large food manufacturer. If it goes well, it could mean a contract that runs for years.
So he starts searching. Her LinkedIn, the company website, three news articles and an 86-page annual report. At half past eleven, he still doesn’t know what’s going on right now. And is that photographer from Groningen the same Annemiek?
Often there isn’t even an evening for it. You walk in straight from another appointment, and only find out at the table that they’ve just opened a new distribution centre. Everyone knows except you.
How it works
Type three short lines. Just over 15 minutes later, you know what to open with.
Software with AI does the research you’d otherwise do yourself in the evening: searching, reading and checking every fact.
Step 1
Tell it who you’re meeting
On your phone or laptop, type a name, the company and what the meeting is about. That’s all.
Started. You’ll get a notification when it’s ready.
Step 2
First: is it the right person?
It only carries on once her profile, the company website and the news all point to the same person.
Who is Annemiek Kleinveld?
- Annemiek Kleinveld Operations director, Maasbrink Foods. Right person
- Annemiek Kleinveld Photographer in Groningen. Same name, different person
- Profile: same name, same company
- Company website names her as operations director
- Trade magazine mentions her at the Venlo opening
Step 3
Every fact is checked
It only uses what it has actually read. Anything uncertain is marked as an assumption.
- New distribution centre in Venlo. Confirmed by 2 sources
- Revenue 2025: €412 million. Confirmed in the annual report
- New factory in Poland. Assumption: only in a job ad
Public sources only: what people share themselves and what’s been published about the company.
Step 4
You know what to open with
Something recent, in her own words or from the news, to start the conversation.
How to open the conversation
- This morning the first lorry left our new distribution centre in Venlo. Two years of work by a fantastic team. On to the next step!
- “I saw your first lorry has left Venlo. What’s the next step?”
- Why: she shared it herself, and it’s about her work.
Source: her own post, 8 Sep
Step 5
Your briefing is ready
Just over 15 minutes after your request, you get a notification. Read it on your phone or print it on A4.
- Your briefing is ready: Annemiek Kleinveld, Maasbrink Foods
- Read on your phone Written to be read in five minutes.
- Print on A4 Or save it as a PDF. You can take the paper into the meeting.
Example with fictional names and companies.
The result
What to open with, what to ask and what to watch out for.
This is the briefing Maarten gets on Monday at 4.18 pm, instead of spending an evening searching. Written to be read in five minutes. The sources are listed at the bottom.
What’s been happening
The news from the last two months, with dates.
How to open the conversation
An opener in her own words or from the news.
Worth checking
Anything unconfirmed is clearly marked.
Why this meeting matters now
What’s going on, and where you can help.
Where everything comes from
Public sources only. If there’s little to find, it says so.
What’s been happening
- 10 Sep 2026 Maasbrink opens a new distribution centre in Venlo, to deliver faster in Germany
- 8 Sep 2026 Annemiek posts about the first lorry leaving Venlo: “On to the next step!”
- 24 Aug 2026 First half of 2026: 4% growth, but higher raw material costs
How to open the conversation
- Start with Venlo “I saw your first lorry has left Venlo. What’s the next step?” Why: she shared it herself three weeks ago, and it’s about her work.
- Or: oats from Europe From 2028, Maasbrink wants to source all its oats from Europe. Ask what they need from a supplier to make that work. Why: it’s a key goal in the annual report, and it’s exactly your field.
Worth checking
- A job ad mentions “our new production site in Poland”. Nothing else confirms it. Ask about it, but don’t assume it’s true.
Why this meeting matters now
- Maasbrink is growing: higher revenue and, since September, a new distribution centre in Venlo. At the same time, raw material costs are rising.
- From 2028, Maasbrink wants to source all its oats from Europe. That makes a reliable European supplier attractive. Annemiek is in charge of the supply chain and logistics, so she knows what that takes.
Questions you could ask
- How are you dealing with higher raw material costs: fixed contracts or season by season?
- Who at Maasbrink decides on buying oats?
Key figures
- revenue 2025, up 6%
- €412m
- employees
- 1,100
- countries they supply
- 30
The key facts come from several sources, and most of those are independent of the company. If there’s little to find, it says so here. The right person was confirmed through her profile, the company website and the trade magazine.
- read
- 80
- used
- 28
- assumption
- 1
Where everything comes from
- Public profile of Annemiek Kleinveld read on 28 September 2026
- Maasbrink Foods website, About us page read on 28 September 2026
- Food industry trade magazine 10 September 2026
- Maasbrink Foods annual report 2025 14 April 2026
- Public post by Annemiek Kleinveld 8 September 2026
- Job ad: plant manager in Poland 18 June 2026
- Regional newspaper, appointments 2 March 2024
- Maasbrink Foods half-year report 24 August 2026
Plus 20 more sources. Public sources only. Not used: 2 pages about someone with the same name and 1 article behind a paywall.
Tuesday, 9.55 am.
Maarten reads the briefing once more in the lift. At 10 am he opens with Venlo, and asks an open question about Poland.
Before and after
From an evening of searching to five minutes of reading.
Without a briefing
- An evening of searching, or walking in unprepared
- Only finding out at the table that something big has just happened
- A generic opener, because you don’t know what’s going on
With a briefing
- Your briefing is ready just over 15 minutes after you ask
- The news from the last two months at the top, with dates
- Opening with something the other person has just shared
Already in use at an international trading company
- from request to briefing
- About 17 min
Measured over 52 briefings at an international trading company: all ready within half an hour, half of them within 17 minutes.
- web pages and documents the AI usually reads for one briefing
- 80
About 30 of them end up in the briefing as sources. Measured at the same trading company.
- back every week
- Example: 2 hours and 40 minutes
A worked example, not a measurement: four meetings a week, each taking 45 minutes to prepare today, then five minutes of reading instead.
Also works for
The same approach works for other important meetings too.
Consultants and lawyers
Before taking on a new client, know what’s going on at their company and what’s been in the news.
Buyers
Before the annual contract talks, see how the supplier is doing: growth, problems or a new owner.
Recruiters
Before the first meeting with a new client, know why they’re hiring right now.
Sound familiar? Let’s look at what this can do for you.
Which meeting next week would you most like to walk into fully prepared? In a 20-minute call, with no obligation, we’ll work out which of your meetings are worth a briefing. What it costs: a one-time setup fee, then a fixed monthly fee, and you can cancel any month. You’ll get the exact price in a quote tailored to you.